Loginradius: A New Vision for CIAM

Rakesh Soni

CEO & Co-founder

“There is only one boss. The Consumer.We put them at the center of everything we do at LoginRadius. We design our technology for consumers and build it for developers.”

Thousands of individuals compromise their identities every day because of weak defense and poor authentication at the service providers’ end. Businesses need a robust identity management solution to navigate their digital transformation journey without compromising user identities and sensitive business information. Customer identity and access management (CIAM) capabilities are critical in the fight to protect customers from data breaches, account takeovers, credential stuffing, identity theft, and privacy abuses, to name a few. Customer registration, self-service account management, consent and preference management, single sign-on (SSO), multi-factor authentication (MFA), access management, directory services, and data access governance are among the features usually offered by CIAM solutions. A CIAM platform allows you to use customer identity data as a means to better understand your customer, and tailor your products, services, and individual customer engagements to them. No matter which channels (web, mobile, etc.) customers use to interact with a business, the latest CIAM solutions provide a safe, seamless customer experience at high scale and performance. A leading cloud-based consumer identity and access management (CIAM) solution, Login Radius enables enterprises to provide a wonderful customer experience and gain the confidence of customers. To allow authentication, identity verification, single sign-on, user management, and account protection features like multi-factor authentication on any online or mobile application, the developer-friendly Identity Platform offers a complete set of APIs. The company provides best-in-class data security technologies, open-source SDKs, integrations with over 150 third-party apps, pre-designed and customized login interfaces, and integrations with over 150 third-party applications.

The goal of LoginRadius, to protect every user's identity online, is a difficult and audacious undertaking due to the investment from the partners at Microsoft, ForgePoint, and Real Ventures, as well as their membership on the board of directors. It has experienced outstanding development and has a promising future due to the board's knowledge and insight. One can establish the ideal balance between client experience and security with the help of the LoginRadius Identity Platform, which provides a full variety of customer registration and authentication options. One of the services provided by the CIAM platform by LoginRadius is the single sign-on system. This solution helps customers move easily between properties.

TT approached LoginRadius with the managerial requirements. For more than 75 years, the Tiroler Tageszeitung (TT), a leading daily newspaper in Tyrol, has been dedicated to producing high-caliber regional journalism. Tiroler Tageszeitung found it difficult to handle their registration and access infrastructure internally since it required a lot of resources. The opportunity was right to transfer authentication to a platform that concentrated on login infrastructure. TT sought a dependable, safe, and smooth onboarding solution for their customers. A rapidly growing publication like TT must ensure that customer registration is managed effectively. To build a completely controlled and configurable registration on their web portal, LoginRadius assisted them. They could use CAPTCHA to prevent spamming and custom fields and interfaces to construct customized registration forms. They were also able to get rid of their existing Social Login system with the help of LoginRadius.

Rakesh Soni is the CEO and Co-founder of LoginRadius. Rakesh is a start-up enthusiast, a tech entrepreneur, and an engineer. “There is only one boss. The Consumer. We put them at the center of everything we do at LoginRadius. We design our technology for consumers and build it for developers.” Deepak Gupta and Rakesh Soni, Founders of LoginRadius say. Leading editions including Gartner have recognized the company as a key player in the consumer customer identity and access management (CIAM) space. Microsoft is a major investor and tech partner. Started in 2012 to help companies better connect with their online customers, the LoginRadius CIAM platform currently empowers more than 3,500 large and enterprise companies across the globe LoginRadius Inc. is situated in San Francisco, California, in the United States. In the KuppingerCole Report Leadership Compass, 2020, the analysis firm KuppingerCole evaluated the company as an Overall Leader. With 1.17 billion monthly users globally, the platform is already appreciated by over 3,000 organizations.

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